Every Star Wars fan has a Chewbacca impression that’s either great or terrible, but always hilarious. The Chewbaca Challenge lets fans show off their chops for a chance to win a VIP trip to Disney World and meet the “real” Chewbacca in person. We created an online experience at ChewieChallenge.com and promoted the campaign online, in social and OOH.

The campaign struck a nerve. In the end, 100K+ fan videos were submitted and watched by over 75M people. Organically.