Burger King was introducing their new BK Steakhouse burgers, they had a real problem: no one would believe a fancy steakhouse burger with 100% angus beef and A.1. Steaksauce could come from Burger King. Our solution: warn people the ingredients were so premium, it may end up making you look a bit snobbish. 

Immediately after the campaign launched, the Steakhouse Burger line drove revenue growth by over 9%.