The Rebranding of Scope Mouthwash
While every other mouthwash brand was talking about onions, germs and bad breath, we decided to start talking about the courage and confidence that fresh breath gives you.

We gave it the tagline, Courage Encouraged. Then we showed the world what it meant.

The result: Engagement levels set new records, beating out the most popular candy bars, soft drinks, car companies and beer companies. And oh yeah, it’s a mouthwash.